Collaboration between trans-media students in a self-initiated studio. We explored the history of Los Angeles and it's association with information overload. Initially, we believed it was a detriment to our culture. We performed a variety of experiments and studies, including a "Meaning of Life" street arrow, a junk mail trail, blank advertising, a wallpaper of ad imagery and a pop-up window. In the end, we learned to appreciate the visual culture that this overload presents to us.